unduplicated total - определение. Что такое unduplicated total
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Что (кто) такое unduplicated total - определение

T.U.R.F. Analysis; T.U.R.F. analysis; Total Unduplicated Reach and Frequency; TURF; TURF Analysis

Total liberation         
POLITICAL MOVEMENT
Total liberationism
Total liberation, also referred to as total liberation ecology or veganarchism, is a political philosophy and movement that combines anarchism with a commitment to animal and earth liberation. Whilst more traditional approaches to anarchism have often focused primarily on opposing the state and capitalism, total liberation is additionally concerned with opposing all additional forms of human oppression as well as the oppression of other animals and ecosystems.
Serum total protein         
  • [[Reference ranges for blood tests]], with total plasma protein (shown in purple at right) with other constituents.
Serum total protein, also known as total protein, is a biochemical test for measuring the total amount of protein in serum.
Total known weight         
Total known weight (TKW), also total known mass,The British and Irish Meteorite Society, GlossaryGuidelines for meteorite nomenclature - Meteoritical Society - Committee on meteorite nomenclature. is a term used mainly by dealers and meteorite collectors to indicate the combined weight of all known pieces from a single named meteorite.

Википедия

TURF analysis

TURF analysis, an acronym for "total unduplicated reach and frequency", is a type of statistical analysis used for providing estimates of media or market potential and devising optimal communication and placement strategies given limited resources. TURF analysis identifies the number of users reached by a communication, and how often they are reached.

Although originally used by media schedulers to maximize reach and frequency of media spending across different items (print, broadcast, etc.), TURF is also now used to provide estimates of market potential. For example, if a company plans to market a new yogurt, they may consider launching ten possible flavors, but in reality, only three might be purchased in large quantities. The TURF algorithm identifies the optimal product line to maximize the total number of consumers who will purchase at least one SKU. Typically, when TURF is undertaken for optimizing a product range, the analysis only looks at the reach of the product range (ignoring the frequency component of TURF).

In order to obtain data on the items being evaluated, ratings/choices may be obtained via quantitative marketing research (such as a survey).